Here is a simple overview of the three types of product photography and the ways that I would personally use each photo! This simple toy from Wiwiurka was so great to work with, and was a good source of inspiration for me. The idea behind the three types of images is that there is one in the toy's natural environment, one with a neutral background for listing, and one with props to show it off.
This first image is the simple Montessori toy from Wiwiurka, paired with small wooden blocks and some pull back rolling toys from Jack Rabbit Creations. The addition of the other toys shows that this toy is played with by children that also love blocks and animals, the balance of color and the sets of three work well artistically and are pleasing to look at.
This photo could be used on social media, in blog posts, as a website image or in email newsletters. Tagging the other brands shown in the image on social media would help the post get more reach and the simple image would be a good converter on social media, encouraging your customer to click on the items for purchasing. The additional props in the photo make it feel less specific to one item and would make it great for accessory images on your website or in newsletters and blog posts. It still highlights your product, but in a less obvious way.
With the toy presented on it's own and with a neutral background this images is ready to be posted as a listing photo. The background could also be clipped out for a true white background that could be used on Amazon or other e-commerce retail sights. This particular image also displays the logo that the company puts on their toys which is great advertising for the brand and a reminder to the customer where this toy comes from.
I would use this images as a listing photo as it shows the product with great clarity and nothing is distracting in the background. This would be used along with other images of the other angles that this toy can be viewed from, but this would be a great main images because of the logo that is shown.
This lifestyle image displays the toy in it's environment and shows potential customers the way to use the toy. This images shows the toy being stored on a shelf that is clean and has other fun toys on it. It shows the size comparison between this toy and other toys to give a rounder understanding of the product to your customer.
This image would be great as a bonus listing image after the white background images, it would be a great asset to the description of the item on the website. It would also do very well on social media and on blog posts. Many brands choose to have their blogs be informative to their niche and not about their products so the lifestyle image is a great tool to use. This could easily fit a blog post about toy rooms, organization, or great toys for a certain age group; the possibilities are endless.
Charlie and Me Photography specializes in all of these types of images and I have a great time rounding out your brand with images that feel connected and have a great range of use. Making your job as a business owner way simpler.
Comments